How can your business improve its digital mobile presence? What mobile upgrades are going to be meaningful—which ones will provide most value to your customers? Mobile app development is all about ROI. You need to find the mobile upgrades that are going to be the best investments, and synergize most effectively with your existing strategy. Here are a few of the key areas to look into.
Apps see increased adoption when users are able to customize the app to their own needs. Whether it’s something as simple as a modifiable dashboard, or as complex as choosing which modules of the app to use, it will ensure that users are getting what they want from their app experience. Consider asking users what they would like to see from your app in the future, or asking them which parts of the app are most important to them.
Nothing says interactivity like augmented reality. Modern apps are finding ways to integrate a phone’s video and camera to dramatic effect. Consider: letting customers try on clothes, giving customers information on products that they look at, or just giving then a fun video that they can post to social media. You can also use phone scanning for things such as QR codes and bar codes, which let customers interact with real world objects and data.
Social Media Integration
How robust is your app’s current social media integration? The better your social media integration, the more likely users are to continue interacting with and engaging with your app. By encouraging customers to interact with your brand on social media, you’ll also be able to extend your brand beyond your app.
Can users currently connect with you directly through the app? Do they need to send an email? A help ticket? Or can they get through to live chat? By having multiple ways for people to contact you through an app, you can foster better relationships. Users often prefer live chatting to phone conversations, and it’s less expensive for the company in terms of overhead, too.
If users do decide to commit to purchasing a product or a service, are they able to easily purchase it through the app? eCommerce integration secures sales, and it can be used in more scenarios than you might think. For instance, appointment booking can be handled directly through app integration—and that means that users will be more likely to book appointments, reservations, and other services.
It’s not always just about user-facing services. Sometimes it’s about security, too. Does your app currently support two-factor or multi-factor authentication? If it doesn’t, it could get hacked. If it gets hacked, then your users are going to have a negative experience. Conduct regular security audits of your apps to ensure that you’re still operating up to current security standards.
In many ways, the best features are what your competition is offering. Make sure you look at other apps to see what your competitors are moving towards; what works for them is likely to work for you, too.
Building a digital mobile presence takes time; it’s not going to happen overnight. The above mobile upgrades are some of the most effective for building a digital mobile presence. But they’re also just a starting point—you need to take a look at the way users are responding to your apps, the way they use it, and the features that they want the most.