Sunday 17 January 2021
  • :
  • :

Keys to Launching a Software Product

Keys to Launching a Software Product

All of the most popular pieces of software that you’ve used and enjoyed in your life all started the same way. At some point, someone had an idea (or perhaps just an inkling of a concept that would eventually become a fully formed idea) and started from there. A team of developers would then work hard to design and develop the application, test it, get it ready and eventually unleash it on the world at large. Bringing a software product to market is a time consuming process that takes a lot of effort and consideration to get just right. Remember that you can only make one first impression, which is a saying that is especially true in the world of software development. Many amazing software application products have had poor launches or development processes and were quickly left behind as a result.

In the Beginning

The beginning of the software development process (also known as the software life cycle) begins with a single idea. You start with a product or idea that you want to develop and think about all the people who might benefit from it. Consider your target audience, which is the collection of people that you hope will one day use your software product. Consider the problem that they have in their lives and how the app you want to develop will help fix it.


The next part of the software development process typically involves choosing a partner, vendor or software development company to work with to bring your vision to life. When choosing a custom software development company, you’ll always want to look for two key things. You want to find a company that is well-versed in the specific type of application that you’re trying to create, as well as one that offers a great deal of versatility with regards to platforms and operating systems.

You’ll also want to find a company that is willing to collaborate with you and not simply “take orders.” Your application will change and evolve countless times over the development process, hopefully into something much better than you originally thought. For that to happen, though, you need a software development company that understands the collaboration process in the first place.

The benefit of outsourcing some of the development process to a software product development company as opposed to hiring your own team comes by way of the fact that you’re hiring experts with years of experience under their belts. These companies develop software on a daily basis – it’s the reason they get up in the morning. Any seasoned software developer will tell you that they make mistakes on a daily basis. Outsourcing to a high quality custom software product development company will allow you to find a group of talented, passionate people who have already made those mistakes and who know how not to make them again in the future.

Getting Ready for Market

Once the development process has begun in earnest, every step you take involves getting the product ready for market. Your software product was likely designed to do one thing. As a result, you need to test, test and test some more until not only does it do that one thing well, but it does it better than any competing software product on the market.


All of the major platforms like .NET, Java, open source platforms and more have their fair share of advantages and disadvantages. The .NET Framework was developed by Microsoft and, as a result, is ideal when you’re developing a software product that is designed for the Windows operating system. If you want the freedom to develop a product that will work on more than a single operating system, Java offers that level of customization and more.

Java itself is also inherently customizable, as tools that will be of valuable use during the development process are available from a wide variety of different vendors that can be used as needed. Open source platforms have a huge benefit in and of themselves, however, in the form that they are inherently shareable. Your software development company can build on another developer’s source code with these types of solutions.
The choice of which platform you need to use during your own software development process and while bringing your product to market, however, will likely come down to one of which platform best fits in with the specific goals that you have.

Tracy is responsible for the marketing of Telliant Systems. Always looking for ways to increase Telliant Systems' brand. She loves finding ways to show how software development can make our daily lives better and more productive.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.