Transformation is not something that is without its challenges! But, it’s worth it.
The glorious word that conjures images of the Dali Lama moving souls deep within the Tibetan Mountains has a different meaning in the software programming industry. As the principal research scientist with the MIT Sloan Initiative on the Digital Economy, George Westerman said in a recent interview that “The drivers (of digital transformation) tend to be a disruption from market newcomers or innovation from rivals seizing the opportunity to win new customers.”
As a business owner, you can reference how the digital transformation for software product developers has helped companies such as Uber and Airbnb change the way the game is played in their respective industries. For example, Uber has prompted taxi companies to develop mobile applications that book rides well in advance of a fare’s scheduled departure to ensure full integration into the new business paradigm.
If you want your business to stay relevant, you need to understand the top trends for digital transformation in 2018.
Nothing Artificial about More Intelligence
As one of the most impactful digital transformation for software product developers, artificial intelligence (AI) is poised to forever change industries such as marketing, human resources, and health care. Senior Vice President of Global Solution for Dell EMC, Gaurav Chand, recently predicted, “Starting in 2018, we’ll take gargantuan strides in embedding near-instant intelligence in IoT-enhanced cities, organizations, homes and vehicles,”
AI is the hot topic for business owners who are interested in digitally transforming business plans. However, technology for AI remains in the same type of incubator that prevented the Internet from becoming the digital rage it did back in the early 1990s. The incubator is getting much warmer, as evident by health care company FDNA, which has created a facial recognition app that more than 2,000 medical centers throughout the world share to expedite the processing of patients.
UX Takes Over
If you own an insurance company, the last thing you want is for customers to call multiple agencies for price quotes and information about insurance policy coverage. You want customers to receive your agency’s information at the same time customers receive information from other agencies to accelerate the decision making process. The digital transformation is about to make that happen in the form of a UX platform delivering a flawless digital experience for customers, employees, and business owners. “Digital transformation provides companies with the ability to build better products, deliver better experiences, and better understand customers,” said Dave West, who worked for Forrester as an analyst and now runs Scrum.org.
Databases Will Do Much More
According to Couchbase research, about 84% of for profit and non-profit organizations have delayed or reduced the extent to their digital programs because of database flaws. Some companies have outright canceled digital projects because of the inherent weaknesses caused by digitally inferior database design. That is about to change claims digital technology expert Peter Rutten of IDC. Rutten said the new diversified database model will be able to perform a wider variety of tasks. “Some are document-oriented. Some are wide column stores, and some are key-value stores. High-volume data collection and ordering environments, such as Hadoop, are important, too,”
Digital Transformation Goes Big
They say taking baby steps is the best way to change behavior. Well, you can expect digital transformation to change the way it walks in 2018, especially for human resources departments that want to take advantage of digital technology advances. Spanish language MelhorTrato.com has integrated AI software into the financial website’s network servers to select the most qualified job candidates to interview. Think about the time you save by not having to scroll through dozens of resumes and cover letters stored on a business computer hard drive.
What do the top trends for digital transformation in 2018 mean for your business?
The answer is simple: improved productivity. Moving to an AI-based platform does not make you a digital pioneer who has come back from the future.
It makes you a savvy business owner who wants to increase sales.